Last Thursday, renowned Japanese video game company Atari followed through with its plans to launch a cryptocurrency casino. This was through a virtual launch party that was hosted in Decentraland. Needless to say, the launch was a pretty huge milestone for the company as it doubles down on its efforts to become a huge player in the world of crypto gaming.

One of the biggest highlights of the launch event was the amazing performance of Dillion Francis, one of the world’s most popular DJs, record produces, and accomplished electronic musicians. He performed a DJ set via a live stream in the Casino Quarter of Vegas City on Decentraland. Atari was so impressed with this performance that they have gone on to say that it broke every record for a launch party.

The NFT Sale

Dillion Francis was one of the people that were behind the special non-fungible tokens (NFTs) that were auctioned off during the launch event. For that, the DJ and musician teamed up with MERDA, a popular visual artist. They then created three amazing NFT’s all of which were inspired by Gerald the Pinata

Dillon’s and MERDA’s NFTs were auctioned off on OpenSea and other platforms during Atari’s launch party. One of them featured a “3D Pixel Gerald,” and it sold for 6.42 ether (ETH) – this is the equivalent of $17,788 as of the time of this writing. Also worth noting is that the launch party began with a doubled prize pool which then brought the total prize pool for the launch to a whopping $20,000.

More to Come

Atari also recently announced plans for the formation of a blockchain division known as the Atari Blockchain. This move further solidifies the company’s venture into the world of crypto. Likely, the move will also nudge other companies to work towards similar initiatives.