It is becoming increasingly important for many companies to innovate and reinvent themselves especially because of the dynamic nature of the gaming industry. One of the most lucrative ventures for most sectors is the blockchain and digital currencies. These two are increasingly shaping themselves up to become the future of many industries and that makes them quite important for many companies.

Atari® has been looking to capitalize on cryptocurrencies for quite a while and it has followed through with these plans by not only inking lucrative partnerships but also launching its own crypto products. The company is clearly very determined to maintain its position as one of the leading gaming providers in the world.

Atari’s Games Coming to The Sandbox

One of Atari’s most recent partnerships is with Animoca Brands and its subsidiary TSB Gaming Limited who are the creators of the revolutionary blockchain-based gaming metaverse known as The Sandbox. As per the terms of the newly-inked partnership, voxelized versions of Atari’s popular games including classics such as Steroids®, Centipede®, Pong®, and RollerCoaster Tycoon® will become available in The Sandbox.

This a great leap forward for both companies especially because they will be making history by creating the very first virtual Atari theme park on the blockchain. Their customers will, therefore, have a lot of fun in the virtual worlds that have been inspired by Atari.

“This exciting collaboration with The Sandbox also expands and deepens Atari’s strategic involvement in blockchain-powered and cryptocurrency-fueled entertainment,” Frédéric Chesnais, Atari CEO commented.

The Sandbox is going to be a great partner for Atari especially because it boasts of being among the largest independent user-generated content and gaming platforms in the world. Its over one million monthly active users is proof of this. This number is certainly set to rise once the voxel-based blockchain version of The Sandbox launched later this year.

Atari’s Tokens and Crypto Casino

Mid-last month, Atari announced that it will be making an initial coin offering (ICO) to launch a cryptocurrency casino. The blockchain project will also see the launch of a cryptocurrency token known as the Atari Token which will be used in their crypto casino. This Atari Token will also be available on The Sandbox.

In addition to the Atari Token, the company also plans to launch another token project. The other token project is known as the Pong Token and is primarily geared towards the Kenyan market where Atari happens to hold an operator’s license.